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Difference Between Marketing And Selling

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 Difference between marketing and Selling

           Marketing begins with clients and ends with clients. Creating superior value for customers and achieving high levels of customer satisfaction is at the heart of today’s marketing. It is a societal process that takes place in a dynamic environment. 

            The concept of sales is geared to converting existing concepts, such as products in cash instead of finding first and then satisfying customer needs. The definition of sales is often seen in practice when enterprises rely heavily on their promotional capabilities. It is based on approach “hard sell.”

1.Marketing vs. Selling 

Difference between Marketing and Selling


2. Selling Significance 


         The sales department plays a crucial role in the business’ performance of every organisation. Sales’ specific and essential task is to bridge the gap between the needs of potential customers and the products and services offered by the business that can meet their needs and wants. Selling is important as it influences the success of the organisation in following ways - 

 1. Organisational growth - Sales play a key role in building the customer and also business loyalty and trust. Trust and loyalty are the main reasons a customer chooses to recommend your business to a friend or family member or to write a great online review of your product or service. Through increased brand recognition and sales, encouraging the customer to recommend a friend or to provide positive feedback will impact business development.
  
 2. Demand creation - Once the right product is produced it will only result in profit if requested. Thus a significant aspect of selling is demand creation. The seller shall notify the buyer of the availability of its goods. Usually he does this by resorting to activities such as promotion of advertising and sales. As demand creation, all activities conducted by a seller to keep its customers aware and updated about its goods through the various means available to him can be identified. 

3. Customer Retention - Selling is an intimate and potent human-to-human relationship. Never undervalue the importance of a personal relationship between two people or the potential impact it may have on the legitimacy of your brand. Following up on purchases is one way to ensure that customers are satisfied with their purchases overall. A great method to maintain and grow a positive relationship with your customers is to set up after-sales calls or meetings where they can share their thoughts about the product or service they received. 

4. Ingredient of marketing programme – Marketing encompasses a wide range of activities, including distribution routes, product development, price and promotional campaigns. The foundation for developing marketing policies and initiatives is sales promotion. 

5. Perpetual and Productive function - Selling is a never-ending task. All other business functions are built upon this foundation. Thus, the foundation for all other corporate operations is the success of selling. It is via creating money available and selling the source of income. It is an endeavor that generates income. The money made from sales is used to cover a company’s overhead and other costs


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